Client: GE Reports
Effectively communicating the transformation of GE’s aviation factory in Bromont, Quebec, posed a significant challenge. Engineers implemented robots to eliminate three million repetitive hand movements, marking a shift from manual labor to automated processes. The task included illustrating the re-training of machine operators as robot conductors. The challenge lay in presenting this complex narrative in a clear, engaging, and visually compelling manner through a motion graphics project. Additionally, it required effectively communicating the significance of this transformation for GE’s operations and its workforce, while emphasizing innovation and adaptability.