Win in an Instant

Client: OLG
Services: Motion Graphics

The Challenge

Creating a captivating motion graphics project to promote the new OLG Instant Tickets Lottery Scratch Cards involved effectively conveying the excitement, thrill, and potential winnings associated with purchasing and playing these scratch cards in a visually engaging and memorable way. Additionally, the task included highlighting the diverse range of games, themes, and prize amounts available on the scratch cards while ensuring that the promotional content adhered to regulatory guidelines and promoted responsible gambling practices.

The Solution

Through vibrant animation, catchy visuals, and energetic sound design, we captured the excitement and anticipation of scratching off the cards to reveal potential winnings. The motion graphics showcased the variety of games and themes offered by OLG, highlighting the diverse range of prizes available to players. Moreover, we emphasized the convenience and accessibility of purchasing and playing these scratch cards at various retail locations across Ontario. Importantly, our project incorporated messaging promoting responsible gambling practices, including setting limits, playing for entertainment purposes, and seeking support if needed. By striking a balance between excitement and responsibility, our motion graphics project resonated with audiences and encouraged engagement with OLG Instant Tickets Lottery Scratch Cards while upholding the integrity of the lottery gaming industry.