Feed Your Soul in New Orleans

Client: Air Canada
Services: Motion Graphics

The Challenge

Creating a motion graphics project for Air Canada to promote a trip to New Orleans, showcased on YouTube, presented the challenge of capturing the essence of the destination while effectively showcasing Air Canada’s offerings. The challenge lay in conveying the vibrant culture, rich history, and unique experiences of New Orleans in a visually captivating manner, while also highlighting Air Canada’s flights and services to the destination. Additionally, the project needed to resonate with the target audience and inspire them to choose Air Canada for their travel needs.

The Solution

Our proposed solution involved developing a dynamic motion graphics project that immersed viewers in the allure of New Orleans while showcasing Air Canada’s travel options. Leveraging our expertise in motion graphics and storytelling, we crafted visually stunning scenes that highlighted iconic landmarks, cultural experiences, and culinary delights of the city. Through captivating animation and compelling narration, we aimed to evoke the spirit of New Orleans and convey the excitement of embarking on a journey with Air Canada. Additionally, the project emphasized Air Canada’s convenient flight options, exceptional service, and commitment to customer satisfaction. By incorporating engaging visuals and persuasive messaging, our motion graphics project established a strong connection with the audience, driving awareness and consideration for Air Canada as the preferred airline for travel to New Orleans.