McMaster University aimed to empower its graduates with essential interview tips and techniques crucial for navigating the competitive job market. However, the challenge lay in creating a 2D animated project that effectively communicated these tips in a visually engaging and memorable way, catering to diverse learning styles and ensuring the information resonated with the target audience of graduating students.

By harnessing our dedication to reimagining design conventions, we created a dynamic and immersive 2D animated project. This project provided comprehensive interview tips with creativity and clarity. Through captivating visuals, relatable scenarios, and interactive elements, our animation offered practical insights and strategies for mastering interviews, empowering graduates to confidently navigate the recruitment process. Our approach to interview preparation redefined tradition, establishing a lasting connection with viewers and equipping them with invaluable skills for success in their professional journeys.