Client: Bank of Montreal (BMO)
The Challenge
BMO needed a dynamic and engaging way to communicate promotions, events, and financial services to clients visiting their branches. The challenge was to create content for digital plasma screens that would capture attention in a busy environment, effectively deliver key messages within seconds, and maintain consistency with BMO’s brand identity.
The Solution
A series of visually engaging motion graphics were created specifically for digital plasma screens, ensuring concise and impactful content optimized for quick comprehension. Each screen featured rotating promotions and event details with bold visuals, clear messaging, and dynamic animations designed to capture attention in high-traffic branch environments. To maintain relevance and freshness, the content was updated regularly, aligning with ongoing campaigns and client interests while upholding BMO’s brand standards of professionalism and trust.